FULL PATTERN - COMPLETE PRODUCT SPECIFICATION (SIX-TYPE VERSION) The whole product, fully developed: naming, the doorway framework, the methodologies, the questions, every report output, and how it is delivered. Every element checked against what we can publicly and legally use. Reworked 14 Jun 2026 to the six HEXACO-anchored types. Held for Nikki’s psychology sign-off.
This is the product itself, not the lean/balanced/ambitious choice. Where sequencing matters it is noted, but the spec describes the complete vision.
Measurement and identity are two layers, kept separate on purpose. - The MEASUREMENT is the science: HEXACO (the modern, validated extension of the Big Five), measured with the public-domain IPIP item pool. This is what makes us defensible. - The IDENTITY is what people fall in love with and share: a named type with a face and a story, sitting on top of the science. This is the 16Personalities move (own named types over a trait model), done with our own world and our own art. You never have to choose between relatable and rigorous. People meet a warm named identity on the surface; we measure it honestly underneath and always show the real scores. The number of types is a communication choice, not a scientific claim, so six is as sound as any count provided the dimensional measurement underneath is valid and visible.
A person meets a warm AI avatar, takes a short free quiz, and is placed on one of six named types (their doorway identity, shareable, avatar-fronted), with a secondary “shade” for nuance and their real position shown inside the type. They can then buy a deep, multi-lens profile, Your Full Pattern, that reads them across six honest lenses built on validated, publicly usable science, plus an AI Operating Manual that tunes their own AI assistant to them. Around that sit books, a journal, a calendar, and a team kit. One scoring engine produces every output, grounded in HEXACO, presented dimensionally with confidence bands, never clinical, diagnostic, or a hiring tool.
Six is not arbitrary. HEXACO, the validated six-factor model, gives the count a real reason: each type is anchored to the one HEXACO dimension a person stands out most on. Six-type models have good standing in psychology already (Holland’s RIASEC career hexagon; Spranger’s six value types), so six reads as considered, not invented. And it sidesteps the Enneagram entirely: we are not copying a nine-type system with weak validity and copyrighted descriptions, we are building our own six on a model psychologists trust.
One honest constraint we respect: you cannot get six by splitting whole dimensions in half (that gives four, eight, or sixteen, the 16Personalities maths). So our six are NOT “your letters on each axis.” They are signature-dimension types: your headline is the HEXACO factor you score highest on relative to everyone else.
The six HEXACO factors: Honesty-Humility, Emotionality, eXtraversion, Agreeableness, Conscientiousness, Openness.
A coherent “navigator’s world,” which doubles as a thing to belong to (the strongest identity and sharing lever) and pairs perfectly with the constellation and navigation avatar directions. Each name maps one-to-one to a HEXACO factor’s defining high expression. Names are recommendations and swappable; the factor mapping is the fixed part.
The Compass (Honesty-Humility) Essence: a true north. Fair, sincere, modest, principled, hard to corrupt. Gift: integrity and fairness people trust without having to check. Shadow (the golden-mean cost): can be self-denying, over-scrupulous, slow to claim their worth.
The Tide (Emotionality) Essence: deep feeling and attunement. Senses the room, bonds closely, cares hard. Gift: empathy and emotional honesty that make others feel met. Shadow: can be overwhelmed, anxious, or swept by feeling; hard to switch off.
The Beacon (eXtraversion) Essence: warmth and presence. Lights the room, draws people, carries the energy. Gift: connection, optimism, and the confidence that gets things moving. Shadow: can need the spotlight, fill every silence, tie self-worth to being seen.
The Harbor (Agreeableness, HEXACO sense: patience, forgiveness, gentleness) Essence: calm and grace. Where conflict settles and people feel safe. Gift: patience, tolerance, and the steadiness that holds a group together. Shadow: can avoid necessary conflict, forgive too fast, go quiet on their own needs.
The Keel (Conscientiousness) Essence: structure and follow-through. The backbone that holds the course. Gift: reliability, order, and the discipline that turns intention into done. Shadow: can be rigid, perfectionist, hard on themselves and others. (Plain-name alt: “The Builder”.)
The Voyager (Openness) Essence: curiosity and imagination. Drawn to the new, the possible, the unmapped. Gift: vision, creativity, and questions other people do not think to ask. Shadow: can be restless, scattered, bored by the practical and the finished.
The secondary shade (uniqueness without a new box): the report names your highest factor as the type and your second-highest as your “shade,” for example “a Beacon with a Voyager shade.” Six types times five possible shades is thirty recognisable combinations, plenty of “this is me” without thirty boxes to build.
The balanced edge case: a person near the average on all six has no strong signature. The headline is still their highest-percentile factor, but the report opens by naming them “a balanced navigator” and leans on the shade and the dimensional bars rather than a loud single type. No seventh type; breadth itself is the story for that person.
How the type is assigned: compute all six HEXACO scores, convert to percentiles against norms, and take the factor with the highest percentile as the headline (so “highest” means furthest above the population, which controls for factors people tend to rate themselves high on). Report as a blend when the top two are close.
What we say publicly: “your type is the trait you stand out on most, measured on the six-factor model researchers use.”
Type HEXACO factor Stands out as Compass Honesty-Humility fairness, sincerity, modesty, principle Tide Emotionality empathy, sensitivity, attachment, depth of feeling Beacon eXtraversion sociability, energy, social confidence, liveliness Harbor Agreeableness patience, forgiveness, gentleness, tolerance Keel Conscientiousness organisation, diligence, prudence, follow-through Voyager Openness curiosity, imagination, aesthetic and intellectual openness
The type is your most distinctive signature, not your only trait. The paid product shows the full dimensional truth underneath. Low retest stability of the single headline is expected and framed as a feature: your type is your postcode, your Full Pattern is your exact address.
Golden rule: trait items come straight from the public-domain IPIP pool (its HEXACO-aligned scales); for every other construct we write our own items measuring the published construct and cite the originating theory. Theories and constructs are not copyrightable; specific item wording and branded tests are.
Lens 1, How You’re Wired (the spine and the doorway engine): - Construct: HEXACO six factors (and facets). - Source: public-domain IPIP item pool, HEXACO-aligned scales (ipip.ori.org). Lawyer confirms the exact item set; the spine stays public domain. - This is what the six types are read from.
Lens 2, What Moves You (values and drives): - Constructs: Schwartz basic values; Self-Determination Theory needs; Regulatory Focus. - Public-use: cite the theories, our own items, ordinary value words. Do not reproduce the PVQ wording.
Lens 3, How You Think (thinking style, our own naming, no De Bono): - Our mode names and their validated anchors: Evidence (Need for Cognition), Instinct (experiential processing, REI), Caution (prevention focus), Possibility (promotion focus, optimism), Invention (Openness, divergent thinking), Overview (metacognition, self-regulation). - Public-use: cite the constructs, write our own items, use OUR mode names. Never “Six Thinking Hats”, never “de Bono”, no coloured-hats visual (live trademarks).
Lens 4, What You Bring (strengths, from traits, not VIA): - About ten to twelve strengths mapped to IPIP/HEXACO facets, each with its golden-mean shadow. - Public-use: do NOT embed the VIA survey or its 24 branded names. Build our own.
Lens 5, Who You’re Becoming (story): - McAdams narrative identity, delivered as AI-guided reflection prompts, labelled interpretive, never a score.
Lens 6, How You Connect (relating, non-clinical): - Attachment dimensions (anxiety, avoidance) and emotion regulation (reappraisal, suppression), our own short self-reflection items, cite the frameworks, strictly self-reflective language.
Philosophy layer (meaning, not measurement, woven through): Aristotle’s golden mean (every strength has a shadow), existentialism (you are not your type), Stoic control. Public-domain ideas, labelled interpretation, kept separate from the measured sections.
Five-point agree scale throughout, short first-person items, balanced reverse-keying.
6a. The free doorway quiz (“What’s your type?”) - Purpose: place the person on one of six types AND compute their within-type position and shade. - Length: about 30 items, five per HEXACO factor (a reliable doorway; the short current quiz is the one fix that must happen before launch). - Source: public-domain IPIP HEXACO-aligned items used directly. Sample items by factor: Honesty-Humility: “I would never take things that aren’t mine.” / “I feel entitled to special treatment.” (reverse) Emotionality: “I feel others’ emotions strongly.” / “I rarely worry about anything.” (reverse) eXtraversion: “I feel comfortable being the centre of attention.” / “I keep in the background.” (reverse) Agreeableness: “I find it easy to forgive.” / “I hold grudges.” (reverse) Conscientiousness: “I like to have a plan and follow it.” / “I leave things to the last minute.” (reverse) Openness: “I love exploring new ideas.” / “I prefer the familiar to the new.” (reverse) - Scoring: average each factor, convert to a percentile band against norms, take the highest as the headline type, the second as the shade, and render all six factor bars so the free result already shows the person’s unique position.
6b. The full instrument (behind Your Full Pattern) - Trait spine: about 60 IPIP HEXACO items, ten per factor, to clear internal consistency (alpha at or above 0.70 per factor). Public domain. - Values and drives: about 16 to 19 own-written value items, plus 6 for the three SDT needs, plus 6 for regulatory focus. - Thinking style: about 6 items per mode where needed, own-written. - Strengths: derived from the facets already measured. - Connection: about 6 attachment and 6 emotion-regulation items, own-written, non-clinical. - Story: one to three open reflection prompts, AI-guided, not scored. - Total: roughly 100 to 120 items, about 15 to 20 minutes. - Sample own-written items (drafts, finalised at sign-off): Values (self-direction): “It is important to me to make my own decisions about my life.” Needs (relatedness): “I feel a sense of closeness with the people I spend time with.” Thinking, Evidence: “I enjoy thinking through a problem in detail.” Thinking, Instinct: “I usually trust my first feeling about a person.” Connection (avoidance): “I find it hard to let myself depend on other people.”
6c. Scoring and rendering - Every score is a percentile band with a margin of error, never a bare point (“Conscientiousness 68, likely range 60 to 76”). - Values render as a circumplex; the six HEXACO factors as bars; thinking as a six-mode mix; strengths as a ranked list with shadows. - Headline type is the highest-percentile factor; shade is the second; reported as a blend when close. - Norms at launch: published IPIP norms, cited. Build our own norms over time with consent.
7a. Free result (the hook): your type (one of six) with a warm description, your shade, your six factor bars showing you are not identical to others of your type, a shareable avatar-fronted card, and the next step.
7b. Type Core Report ($9, the renamed entry report): the deep dive on your one type, gift, shadow, the stress loop, the wound the pattern grew from, how others experience it, interrupts, and word-for-word scripts. Measured/interpreted labels and confidence bands added.
7c. Your Full Pattern ($39 to 49), section by section: - Opening: your type headline and shade, “here is everything inside it that is only you.” - How You’re Wired: your six HEXACO factors as bands with facet breakdown. Measured. - What Moves You: values circumplex, your three needs, your promotion/prevention balance. Measured. - How You Think: your six-mode mix, defaults and under-used, with a flex practice. Measured + interpreted. - What You Bring: signature strengths, each with its golden-mean shadow. Measured + interpreted. - Who You’re Becoming: AI-guided narrative reflection. Interpreted, not a score. - How You Connect: attachment lean and regulation style, self-reflection language. Interpreted, non-clinical. - Growth edges: the few highest-leverage shifts, with practices and scripts. - Honesty footer: measured-vs-interpreted key, confidence-band explainer, non-clinical disclaimer.
7d. Your AI, Tuned to You (the AI Operating Manual cross-sell): a ready file that seeds the buyer’s own AI (inside their own Claude or ChatGPT, nothing installed) with their type, traits, values, voice and boundaries. Near-zero marginal cost, our real differentiator.
7e. Upsells: the Pattern Journal (shadow-work), the Pattern Book (KDP), the Pattern Calendar, and Pattern at Work (team map plus a 90-minute facilitator kit, $397, hard no-hiring exclusion).
Funnel: the six avatars embody the six types in short social content; people self-identify, take the free quiz to confirm and share, buy Your Full Pattern with an order bump and the AI kit, then the upsells. Technology: the existing AAVATtype quiz app runs one scoring engine that feeds every output; the AI kit is plain files the buyer drops into their own AI; the book and journal go through KDP and PDF; payments and email use the existing rails; avatar art from the AAVATAI stack. Data loop: with separate opt-in consent and a clear wall, consented responses build our own norms over time and sharpen the avatars, never replacing the six types.
Safe to build on: IPIP items and the HEXACO / Big Five models (public domain, commercial cleared); Schwartz, SDT, regulatory focus, Need for Cognition, REI, attachment, emotion regulation, McAdams, Whole Trait Theory (cite the theory, own items, own names); Aristotle, the Stoics, Frankl, Sartre (public-domain ideas); ordinary trait and value words; Holland RIASEC and Spranger only as cited precedent that six-type models are legitimate (do not copy their type content).
Must avoid: De Bono and Six Thinking Hats (live trademarks; use generic constructs under our mode names, no hats visual); MBTI and Myers-Briggs (trademark); Enneagram tests and modern descriptions (do not reproduce; we are not using it as our basis); CliftonStrengths, StrengthsFinder, Gallup (trademark); the VIA Inventory and its 24 branded names (personal non-commercial only; build our own).
Before public launch: lengthen and pilot the instrument (alpha at or above 0.70 per factor, two-week retest r at or above 0.70, honest lead-type stability reported); strip the “hats” module from the explainer; trademark clearance on the AAVATtype name and all six type names and lens and mode names across US, UK/EU and Australia; opt-in consent, deletion on request, and a sensitive-data wall before storing responses; product lawyer vets the final claims wording.
Standing claim everywhere: for self-understanding and growth, like a reflection or goal app. Not clinical, not diagnostic, not a measure of ability, not for hiring. Types describe tendencies, not limits. Built on public, validated trait research; our specific combined profile is still being validated.
Phase 1 (launchable core): lengthen the doorway quiz to the 30-item HEXACO version, ship the within-type reframe and shade on the free result, ship Your Full Pattern on the HEXACO trait spine plus the values and thinking-style lenses, plus the AI kit, the Type Core Report, and the book. Later phases (pre-sold before built, one per release): the strengths, connection, and story lenses; the team kit; the calendar; our own norms; and only much later, once the instrument has earned trust and data, any companion or platform ideas (deferred, lawyer-gated).
The product is complete as specified. The only reason to stage it is the single sign-off bottleneck and cash flow, not missing design.
CHANGE NOTE (14 Jun 2026): moved from eight Big-Five archetypes to six HEXACO signature-dimension types (Compass, Tide, Beacon, Harbor, Keel, Voyager), added the explicit measurement-vs-identity principle, the secondary-shade rule, and the balanced-navigator edge case. The eight-archetype version is superseded; if a richer set is ever wanted, the same model extends to twelve by splitting each factor into its high and low expression, but six is the recommended launch set.
NAMING OPTIONS FOR THE SIX TYPES (added 14 Jun 2026) The current set (Compass, Tide, Beacon, Harbor, Keel, Voyager) is a navigator’s world and reads naval/exploring. Below are ten alternative cohesive families, all professional but warm and identity-driven, each name a clear character or symbol that an avatar can embody. Every set maps to the six HEXACO factors in the same order: H = Honesty-Humility, E = Emotionality, X = eXtraversion, A = Agreeableness, C = Conscientiousness, O = Openness. Pick one whole set; do not mix across sets.
Mapping logic (so any set can be checked): H names carry integrity/fairness/steadfastness; E names carry depth of feeling/attunement; X names carry warmth/energy/presence; A names carry gentleness/harmony/patience; C names carry order/reliability/follow-through; O names carry curiosity/imagination/vision. Trademark note: avoid type names owned by others (16Personalities’ Advocate/Mediator/Architect/Protagonist, the Enneagram’s Reformer/Helper/Peacemaker, Gallup and VIA names); the sets above are original or generic words and safe, but run the final chosen set through trademark clearance like everything else.
INNER-QUALITIES NAMING VARIATIONS (added 14 Jun 2026, team likes this style) Team prefers the “inner qualities” register (set 5: The True, The Heart, The Light, The Grace, The Ground, The Spark): human, abstract, connected. Eight more in the same convention, each “The X” mapped H/E/X/A/C/O: 1. Essences: Truth, Depth, Glow, Calm, Rock, Wonder 2. Luminous: Clear, Ember, Radiance, Halo, Lantern, Star 3. Virtues: Honest, Tender, Radiant, Gentle, Steady, Curious 4. One word: True, Deep, Bright, Soft, Sure, Free 5. Heart and soul: Conscience, Heart, Joy, Mercy, Resolve, Muse 6. Warm/relational: Loyal, Soulful, Warm, Kind, Grounded, Open 7. Inner nature: Core, Well, Flame, Balm, Roots, Sky 8. Quiet elegance: Pure, Soul, Shine, Ease, Will, Dream Craft notes: keep one grammatical shape across the six (all nouns OR all qualities, not mixed, which is the one wobble in set 5). The H word is hardest to keep warm rather than stern; choose it last. Mix-and-match across columns is allowed. PENDING: Nikki picks the final six; then lock into spec + report + redo avatar sketches in that naming.
RECOMMENDED GROUNDED TYPE NAMES (added 14 Jun 2026, supersedes the luminous set) Team feedback: luminous/celestial names (Lodestar, Aurora, Radiance) read as sci-fi, not human. Recommended grounded set, simple + recognisable + fresh (not from Enneagram/MBTI/16P/VIA/Gallup), each mapped to one HEXACO factor: - The Compass (Honesty-Humility) - moral compass; fair, sincere, principled - The Heart (Emotionality) - feels deeply, reads the room, cares - The Spark (eXtraversion) - brings the energy and warmth - The Bridge (Agreeableness) - connects people, keeps the peace - The Builder (Conscientiousness) - turns plans into done; reliable - The Explorer (Openness) - curious, drawn to the new Clearance swaps if needed: Explorer -> Seeker or Original (16P uses “Explorers” as a group label); Builder -> Maker or Anchor (Gallup uses “Builder” for an entrepreneur profile). Compass/Heart/Spark/ Bridge are generic and clear. “North Star” kept only as a feature (your one core driver), not a type. Avatar = a coded/generative construct rendered from the person’s scores (build later); names locked first. STATUS: recommended, awaiting Nikki’s final yes to lock across spec + reports.
DESCRIPTIVE / EXPERIMENTAL NAMING OPTIONS (added 14 Jun 2026) Team wants more experimental, descriptive, longer explanatory names. Recommended structure = HYBRID: short anchor name + descriptive epithet subtitle (simple to share, rich to read, epithet A/B-able). The Compass - the one you can trust (H) The Heart - the one who feels it first (E) The Spark - the one who lights the room (X) The Bridge - the one who holds us together (A) The Builder - the one who gets it done (C) The Explorer - the one who sees what’s next (O) Alt full-descriptive sets (pick one register if not hybrid): A two-word: Quiet Conscience(H), Open Heart(E), Bright Spark(X), Gentle Bridge(A), Steady Hand(C), Curious Mind(O) B “the one who”: One You Can Trust(H), Feels It First(E), Lights the Room(X), Holds Us Together(A), Gets It Done(C), Sees What’s Next(O) C metaphor: Compass That Holds True(H), Heart That Reads the Room(E), Light in the Room(X), Bridge That Holds(A), Hand That Finishes(C), Mind That Wanders Forward(O) STATUS: awaiting Nikki’s pick (hybrid vs A/B/C), then lock across spec + reports + build coded avatar construct.
THE AAVATAI BACKBONE AND THE DATA FLYWHEEL (added 14 Jun 2026) One personality backbone powers both brands. The six-HEXACO type engine plus the lenses is the SAME spine AAVATAI uses to build its avatar personas (Vera the Caregiver and the rest) and that AAVATtype uses to profile real people. Same science, same six types, same vocabulary, so consumer data maps straight onto persona development with no translation.
The structured profile is the linchpin (the “coded construct”). Every quiz taker produces one machine-readable object: HEXACO scores (with bands), lens scores, headline type + shade. That single object does three jobs: 1. Renders the person’s avatar by code (generative from their scores). 2. Seeds their own AI (the upsell) - their profile tunes a personal AI, which is AAVATAI tech for one. 3. Feeds the dataset (consented, aggregated, anonymised) that makes AAVATAI’s personas real.
The flywheel: more consumers -> richer real-human datasets (what a real “Bridge” or “Builder” looks like across age, context, values, language) -> AAVATAI personas and audience products grounded in real data instead of invented -> more credible and visible brand -> more consumers. And each consumer is a warm lead for their own AI avatar. One backbone, two revenue engines, a compounding data asset that is the actual moat.
Trust is the fuel, non-negotiable: science-honest method (HEXACO/IPIP, dimensional, bands, measured-vs-interpreted, non-clinical) earns the uptake AND the data consent. Hard data wall: explicit opt-in; AAVATtype user data is separated from AAVATAI client work and only used in aggregate/anonymised form for persona and audience modelling unless a person separately consents; deletion on request; GDPR/UK/AU compliant. Mishandling this kills both brands, so it is built in from day one, not bolted on.
Engaging + trusted uptake (the consumer side): warm hybrid-named types (short anchor + epithet), the “you illuminated” personal avatar, a shareable result, and the hook “your personality, now put it to use in your AI.” Trusted because it is honest about the science and never overclaims.
Build implication: design the profile as a structured, dataset-ready schema from the start (scores + type + shade + lenses, versioned), with consent and the data wall in the data model, so the backbone serves the avatar, the upsell, and the AAVATAI dataset from one source.