AAVATTYPE: THE B2C PERSONALITY ENGINE (the AAVAT brand house)
CHANGE NOTE (27 June 2026): THE MODEL HAS PIVOTED. READ THIS FIRST. The engine moved from eight Big-Five archetypes to SIX HEXACO signature types; the eight-pattern, 9-dollar model below is superseded. Latest locked decisions: - Six HEXACO types, each anchored to one factor (Honesty-Humility, Emotionality, eXtraversion, Agreeableness, Conscientiousness, Openness): The Compass, The Heart, The Spark, The Bridge, The Builder, The Explorer (names pending the sign-off lock). Measured dimensionally on public-domain IPIP items, with a secondary “shade” and the real factor bars always shown. Principle: measure on dimensions, narrate with named types, render as a unique configuration. - Six lenses behind the paid product: How You’re Wired (HEXACO), What Moves You (Schwartz values, SDT, reinforcement sensitivity BIS/BAS), How You Think (our own mode names, no De Bono), What You Bring (our own strengths, not VIA), Who You’re Becoming (McAdams story), How You Connect (attachment/ECR). The validated measured backbone is five frameworks (HEXACO, Attachment, BIS/BAS, SDT, Schwartz) per Zara’s Theory Measurement Overview + the Strand Signature brief; thinking/strengths/story are derived or reflective layers, not separately scored. - Ladder: Free signature + lead type; Essential 19; The Full Pattern 29 (Most Popular); Full Pattern + AI 49; order bump +9 to 12; Teams about 397. The hosted-companion subscription comes later, not at launch. - New active siblings: AAVATme (the AI that knows you, the portable self-file) ships at launch inside Tier 3; AAVATtwin (the avatar face of you) is near-term. The moat is the ONE backbone: each quiz-taker produces one machine-readable profile “genome” that renders their signature, seeds their own AI (AAVATme), and (with consent) feeds the dataset that makes AAVATAI’s personas real. - Brand voice (locked, guide live at aavattype-brand-voice.pages.dev): holistic, deeper than you could reach alone; the warm-versus-cruel wedge; “an AI that knows you is only trustworthy if what it knows is true.” - New gates on top of the psychology sign-off: an instrument validation pilot (alpha and 2-week retest at or above 0.70) and trademark clearance on the name plus the six type names plus the lens and mode names. Canonical specs: full_pattern_product_spec.md, aavatme_spec.md, aavattype_pricing_research.md, aavattype_launch_master_plan. Read every “eight patterns” / “9 dollar” reference below through this note.
Brand name decided 7 June 2026 by Nikki. AAVATtype is the locked consumer-brand name for the venture the Google Docs call “The Personality Engine” / “What Avatar Are You” (an AAVATAI Studio Lab). It is the public testing sibling that earns first revenue and proves the avatar production line, while keeping the premium B2B brand AAVATAI clean for its later launch. The Google Docs are the source of truth for the business model; this page records the naming decision and the corrected summary. Build plan: aavattype_build_workflow.
CANONICAL SOURCE DOCS (Google Drive, owner nicolakharvey@gmail.com)
THE DECISION IN ONE LINE
The consumer brand is AAVATtype (wordmark AAVATtype, domain aavattype.com, confirmed available 7 June 2026), tagline and hook “What avatar are you?”, sibling 1 in the AAVAT brand house alongside the flagship AAVATAI. AAVATtype replaces the working title “What Avatar Are You” as the brand; the question becomes the tagline.
THE BRAND HOUSE (the naming architecture)
Master root is AAVAT, always written in capitals (it carries the meaning “avatar”). Franchise it with a descriptor bolted straight on: lowercase for a plain word (AAVATtype, AAVATtwin, AAVATsoul, AAVATme), uppercase for an initialism (AAVATAI, the AI flagship). The capitalised root holds the seam so the two parts read clean even when letters double. Casing standard set 7 June 2026 by Nikki: AAVAT in caps everywhere; descriptor lowercase unless it is an acronym like AI. - AAVATAI: B2B flagship. Premium done-for-you brand personas. Kept clean, launched later, only after AAVATtype proves the production line. - AAVATtype: B2C personality engine. The tested, public, viral front door. This phase. - AAVATtwin, AAVATsoul, AAVATme: reserved future siblings. Why full “AAVAT” not “Aava”: off “Aava” the seam splits wrong and the word avatar disappears. Why “Type” not “Twin”: the avatars are marketers, not a customer deliverable (see below), and “Type” matches a personality-quiz product; “Twin” would imply a likeness we do not sell. Eventual reveal once proven: “the AAVAT family, powered by AAVATAI.”
THE KEY MODEL POINT (corrected 7 June 2026)
The avatars are the salesforce, not the product. The 8 pattern avatars (Driver, Giver, Seeker, Anchor, Watcher, Performer, Keeper, Peacemaker) plus a Host avatar are the faces and voices that market the quiz and embody each result, and they double as AAVATAI’s proof and portfolio. We do NOT create an avatar for the quiz-taker. What the customer buys is a ladder of automated PDF reports.
THE EIGHT PATTERNS
Each is a Big Five signature with a gift (free result), a shadow (the paid hook), a core wound (the relationships and career upsell), and an insight line. A wing system (8 by 7 equals 56 named combinations) adds “that is so specifically me” without 56 times the writing. Pending Nikki’s psychology sign-off and an Enneagram cross-check (Peacemaker, Giver, Performer overlap Enneagram names).
THE PRODUCT LADDER (automated reports; about 90 to 95 percent margin; no human touches an order after setup)
WHY THIS PHASE EXISTS (four jobs at once)
THE CAREGIVER-LED LAUNCH (way-ahead, decided 7 June 2026)
Running the 7 lenses over “getting the Caregiver LoRA done”, the optimal play is to lead the MARKETING through the Caregiver avatar (Vera equals the Giver), aimed at the carer audience (women 42 to 58, carers; the Giver/Caregiver over-indexes here and is Nikki’s wheelhouse). One LoRA does double duty: AAVATAI proof persona (Vera) plus AAVATtype launch face. UPDATED 7 June 2026 (Nikki’s call): the QUIZ launches with all 8 results and all 8 Core Reports live, because a quiz only goes viral when people get different results to compare, tag and “comment your type”. Only one avatar LoRA (Vera) is built for launch; the other 7 patterns use simple card art until their LoRAs come later. So all 8 patterns are sellable, with one face marketing them. Do NOT build the other 7 LoRA avatars or the full custom store first. - Engagement spine: Vera’s existing self-image and three beliefs (from her build doc). Hook is the carer’s capping belief reframed: “Who holds the one who holds everyone?” Recognition then agency, never doom. - Friction kill (mental-os): define “LoRA done” as good enough for the launch still set plus two weeks of content, not perfect. Ship one pattern end to end before avatar 2. - Fastest cash (decade-compression): Stripe Payment Link plus a Giver-only Core Report plus a Days 1 to 7 email sequence in Vera’s voice, before the custom store exists. - Expert edge: this audience buys permission and emotion, not features (“permission to be held”, not “a 20-page PDF”); the money is in the tagged email sequence, not the reveal. - Revenue stack to about 1,000 dollars a month off the one asset: one Teams kit to a caring-sector org (aged care, allied health, community, wellness) about 397 dollars (keystone, about 40 percent of the goal) plus about 20 Core Reports at 9 dollars (beta cohort first) plus a few Relationships at 34 dollars and Pattern Pair at 79 dollars via the couples invite. - Onboarding (superhuman-learning): a one-page locked SOP each (Zara: stills to video; Aziza: voice, caption, schedule) plus one shadowed run, not a course.
Honest read on 1,000 dollars a month in 3 months: the plan itself calls months 1 to 3 a proof event, not a revenue event (“low hundreds to low thousands”), with 10,000 dollars a month at month 8 to 10 on cold traffic. So 1,000 dollars a month inside 3 months is the optimistic edge of the model. Fastest levers in the window are the private-beta proof cohort, the 9-dollar tripwire, and especially the Teams kit (one sale is most of a month). A pure cold-organic start is unlikely to clear 1,000 dollars a month by month 3 on its own.
BUILD STATE (7 June 2026)
The quiz funnel is rebuilt in ~/Projects/avatar-quiz (now AAVATtype; run: node server.mjs, port 3012). It serves the real 8 patterns, the free result (gift, insight, shadow tease, trait bars, share card), email capture, and the 9-dollar Core Report CTA that captures the lead then routes to a Stripe Payment Link. Smoke-tested and working. UPDATE 7 Jun (build): all 8 Core Reports (the 9-dollar product) are now built and live at /report?pattern=KEY, a warm, print-to-PDF HTML report in reports/report-data.mjs plus reports/render.mjs (draft, pending Nikki’s psychology sign-off). The shareable result card (the viral unit) is live at /card and /card?pattern=KEY in reports/card.mjs, with a Get-my-shareable-card button on the result. Both render-tested across all 8 patterns with zero em dashes and an HTTP smoke pass. Also built 7 Jun: the order bump (a per-pattern Shadow-Work Journal at /journal, with a checkout checkbox that routes to a report-plus-journal link), the Day 0 to 7 email nurture plus post-purchase sequence in Vera’s voice (emails/days-0-7.md), the organic content engine (marketing/content-engine.md), and the full psychology framework written up for review (18_aavatai/psychology_framework.md). The only things left for revenue are the human gates. Per the plan, the proper later build is custom Next.js plus Supabase plus Stripe direct plus Resend/Brevo plus Cloudflare (doubles as the AAVATAI store); the Node app is the deliberate stopgap for first sales.
THE TEAMS KIT (Phase 6, the keystone) is now BUILT (7 Jun). One Teams sale is about 397 dollars, roughly 40 percent of the monthly goal in one transaction, blocked by no human gate (no Stripe, Resend or LoRA dependency), so it was the highest-leverage thing to build next. Live off /team in the same Node app (reports/team.mjs): /team is the sales and landing page (express interest captures leads tagged source:teams, org name in the pattern field); /team/build is a team builder form (pick each member’s pattern, generate the map); /team/report?members=giver:Sarah,driver:Tom,…&team=NAME is the deliverable, a branded team-composition map (the team’s shape and tilt, what it is great at, power pairings, the blind spots from MISSING patterns, the friction lines between the patterns present, the team’s stress signature, working agreements tuned to the exact mix, and a per-member quick reference); /team/guide is a scripted 90-minute facilitation run-sheet any team lead can run with no psychology background. The engine carries a team lens for all 8 patterns plus 12 friction pairs and 5 power pairs; smoke-tested across single-member, full-house and garbage input, screenshotted on-brand, zero em dashes. Companion docs in the project: marketing/teams-kit.md (spec, pricing 397 self-run / 497 facilitated / from 297 multi-team), marketing/teams-target-list.md (a qualification rubric plus researched real Sunshine Coast caring-sector candidates: Sundale, RangeCare, Cura, BlueCare, NCHHS, Northcott, Quad Care, Capability, KB Infinity, Just Better Care, with STARTTS firewalled out), and marketing/teams-outreach.md (one-page proposal plus cold-email, LinkedIn, warm-intro and follow-up drafts, all approval-gated). Still gated: Nikki’s psychology sign-off on the team lens, the Stripe/invoice link for 397/497, and the first real org conversation. First milestone: one qualified org, one named buyer, one approved outreach, one yes.
27 Jun 2026 activation pass: following Nikki’s correction that Her Frontier is an ecosystem-first March 2027 launch, AAVATtype was reset as the immediate useful focus for end-September readiness. Local QA verified all main routes return 200 (/ /report /card /journal /team /team/build /team/guide /aavatai) and lead capture works. Created the 90-day launch and marketing pack in ~/Projects/avatar-quiz/marketing: aavattype_90_day_launch_activation_plan.md, aavattype_launch_asset_checklist.md, and aavattype_90_day_content_calendar.csv (91 daily rows, 29 Jun to 27 Sep 2026). README drift fixed from old AAVATAR/old archetype names to current AAVATtype and the 8 locked patterns. Still gated by psychology sign-off, Stripe, email, Vera assets, domain/handles and public deploy.
OPERATING SYSTEM (life-architect; Nikki is the bottleneck)
MARKET RESEARCH DETERMINATION (7 June 2026)
Live 2026 four-angle web sweep (raw digest in _signals/2026-06-07_market_research_9dollar_viral_offer.md) confirms the model and sharpens it: - Demand is proven. 16Personalities does 16.3M visits a month and sells a 29-dollar one-time report; Truity sells reports at 19 to 29. The near-exact product, Trait Path, sells a 9.99 one-time Big Five report with no subscription. Adjacent money is large (astrology apps 5.7B in 2026; Lensa about 50M on the avatar wave; Umax about 6M a year). - 9 dollars is the right number. Charm pricing under 10 beats rounded by about 24 percent, and in one test 9 dollars converted 41 percent better than 19. Keep 19 to 29 only as a later deluxe or backend tier. - The clean white-space gap, searched four ways, is unclaimed: a personality quiz plus a generated portrait of YOU as your archetype, warm-toned, for women 35 to 60. Incumbents leave it open (Co-Star trolls users, Truity is clinical, astrology skews 18 to 25). This is the v2 moat and the portrait upsell. - Viral means a shareable identity CARD, not a score. The card is the real marketing unit; text results do not spread. - Distribution is organic only. Cold paid cannot work on a 9-dollar item (about 33 to 66 dollars to sell 9 at TikTok rates). The path is TikTok and Reels for velocity plus Pinterest for compounding (a pin drives clicks 6 to 12 months and skews female and older, our exact buyer). Pinterest is now a primary channel. - The money is in the backend, not the 9 dollars: order bumps convert at about 38 percent and email automations drive about 41 percent of revenue. The 9 dollars buys a buyer; the bump, the email sequence and the Teams kit make the rent.
OPEN LOOPS