AAVATtype Launch Master Plan

★The pivot this plan is built on

The product moved from eight Big-Five archetypes to six HEXACO signature types. The eight-archetype, 9-dollar version is superseded. The design move: measure on dimensions, narrate with named types, render as a unique configuration.

Measure honestly on HEXACO (the validated six-factor model, public-domain IPIP items), narrate with six named types, always show the real scores. Six is not arbitrary: each type is the one factor a person stands out on most, plus a secondary "shade" for 30 combinations without 30 boxes.

Naming option A — the grounded set

The Compass · Honesty-Humilitythe one you can trust

The Heart · Emotionalitythe one who feels it first

The Spark · eXtraversionthe one who lights the room

The Bridge · Agreeablenessthe one who holds us together

The Builder · Conscientiousnessthe one who gets it done

The Explorer · Opennessthe one who sees what's next

Naming option B — the signature words (latest, in the live-signature prototype)

Virtuous · Honesty-Humilitytrue all the way through

Layered · Emotionalitythe one who feels it first

Radiant · eXtraversionthe one whose energy fills the room

Temperate · Agreeablenessthe one who steadies the room

Resolute · Conscientiousnessthe one who does not waver

Expansive · Opennessthe one always reaching further

Names recommended, not locked; the factor mapping is fixed, the names are swappable and need trademark clearance. "Radiant" is flagged for a second look (close to beauty and skincare language). Vera maps to the Emotionality or Agreeableness type, to reconcile at sign-off.

★The three hard anchors

AAVATtype is the proof event. It ships first and proves the one personality backbone and builds the consented dataset, so AAVATAI launches clean on a proven pipeline by end September 2026.
The team is together in Australia only until end December 2026. Visas then send Aziza and Zara to Thailand, then Bali. Front-load everything that needs them together, above all the avatar production.
Two things gate going public: the three founders' agreement on the full concept (the model, the six names, the scope, the brand), and Nicola's psychology sign-off on the science (her non-delegable call). The agreement is the real pacing item, since the team can only meet on weekends right now; the sign-off itself Nicola can do immediately.

1Thesis & the moat

A warm quiz that reflects the highest version of you back, where Co-Star trolls you.

Measure honestly on HEXACO, narrate with six named types, then show the full configuration across six lenses, so nobody gets boxed and everybody gets a portrait. The avatars are the salesforce, not the product. The customer buys a ladder of multi-lens reports plus a portable self-file that makes their own AI know them.

The real moat is the backbone. Every quiz-taker produces one machine-readable profile "genome" (HEXACO scores with bands, lens scores, headline type + shade). It renders their coded signature, seeds their own AI (the AAVATme upsell), and, with consent, feeds the anonymised dataset that makes AAVATAI's personas real. One backbone, two brands, a compounding data asset.

The six lenses (behind Your Full Pattern)

How You're Wired — the six HEXACO factors and facets (public-domain IPIP). The spine and doorway engine.
What Moves You — Schwartz values, Self-Determination needs, reinforcement sensitivity (BIS/BAS).
How You Think — our own mode names (Evidence, Instinct, Caution, Possibility, Invention, Overview). No De Bono.
What You Bring — our own strengths mapped to HEXACO facets, each with its golden-mean shadow. Not VIA.
Who You're Becoming — McAdams narrative identity, AI-guided, labelled interpretive.
How You Connect — attachment (ECR), self-reflective, non-clinical.

The validated measured backbone is five frameworks (HEXACO, Attachment/ECR, BIS/BAS, SDT, Schwartz), per Zara's Theory Measurement Overview and the Strand Signature brief. Thinking modes, strengths and the story layer are derived or reflective report content, not separately scored instruments.

2The price ladder from the 27 Jun pricing study

Free

Signature + lead type. The shareable hook, no email to see it.

$19

EssentialSingle-lens HEXACO core + basic signature. The low anchor.

$29Most popular

The Full PatternHolistic multi-lens report + completed signature + portable self-file. A/B test 29 vs 30.

$49

Full Pattern + AIEverything + deeper lenses + the AAVATme operating-manual file.

Order bump +9 to 12 dollars (about 30 percent take). A 60 to 365 day guarantee. Teams kit about 397 dollars, hard no-hiring exclusion. No standalone consumer subscription at launch; the hosted AAVATme companion (12 to 19 dollars a month) comes later.

3Where we actually are honest read, verified 27 Jun 2026

The decisive fact: what is BUILT runs the OLD eight-pattern Big-Five model. The NEW six-HEXACO model is fully designed (the spec is complete) but not yet built into the live funnel. Phase 1 is a migration, not an invention.

✓ Built (old eight-pattern model)

Quiz engine + Big-Five scoring, free result, share card
8 old Core Reports (report-data.mjs)
Teams Kit keystone (re-map to six types)
KDP books + Day 0-7 emails (re-map)
Brand voice guide, live (current)
Marketing engine + Living Signature hook video

□ Designed, not built (Phase 1)

Six-HEXACO engine + 30-item IPIP doorway quiz
Profile genome schema + six lenses + Your Full Pattern
AAVATme Mode 1 self-file generator
Living Signature coded rendering
Three-tier checkout (19/29/49)

⚠ Cross-cutting gaps

Human gates: psychology sign-off, six-type naming lock, trademark clearance
Science gate: instrument pilot on 50-150 people (alpha & 2-week retest at or above 0.70)
Money rails: Stripe placeholders; Resend + Brevo not connected
The face: Vera's LoRA not locked, public/avatars empty
The data wall: two opt-ins + AAVATtype-to-AAVATAI separation, from day one

4The critical path & the honest time to a first dollar

Nicola and Claude can build the whole funnel in roughly 3 to 4 weeks, and the build starts the moment the three founders agree the full concept. The launch date is not set by build time, and not by any one person's capacity. It is set by one thing:

Three-way agreement between Nicola, Aziza and Zara on the full concept (the model, the six names, the scope, the brand). Right now the team can only meet on weekends, so concept decisions move at the pace of the weekend syncs. That is the real constraint.
The validation pilot on the science side, whose two-week retest window is the one unavoidable elapsed-time item. It runs in parallel as soon as the instrument is agreed.

The fix is simply to get the full concept agreed at the next sync; then the build proceeds straight away. With agreement reached promptly, the realistic earliest honest soft launch is early-to-mid August 2026, with the proof event running mid-August to end September, which fits the hard anchor of AAVATAI launching at end September. The trademark filing and the co-venture MOU run alongside and must clear before any public claim and the first sale, not before the build.

5The dated timeline

JulAugSepOctNovDec'27

P0 Sign-off + science

Gate

P1 Migration build

Build

P2 Soft launch + beta

Launch

P3 The proof event

~$1k/mo

AAVATAI launch

end Sep

P4 In-person sprint

Avatars + dataset

Visa wall

31 Dec

P5 Distributed

2027

Phase 0 — Sign-off, Science & Foundations30 Jun – 25 Jul (4 wks)

Clear the master gate and de-risk the science. The team (Nicola, Aziza, Zara) agrees the full concept and locks the six names at a weekend sync (team meeting time is what paces this); Nicola signs off the psychology immediately; the validation pilot runs (the 2-week retest is the one elapsed-time pole); Claude runs the trademark clearance and drafts the MOU. Build starts in parallel the moment the concept is agreed.

Phase 1 — The Migration Build30 Jun – 1 Aug (~5 wks, parallel)

Migrate the funnel from eight Big-Five patterns to the six-HEXACO model: the scoring engine, the 30-item quiz, the genome schema, the free signature, Your Full Pattern report, the AAVATme self-file, the Living Signature renderer, and the three-tier checkout. Item-writing for the paid instrument is gated by the sign-off; everything structural is not.

Phase 2 — Soft Launch & Private Beta4 – 17 Aug (2 wks)

Ship the minimum sellable funnel (quiz + free signature + Essential and Full Pattern tiers + AAVATme self-file in Tier 3 + order bump + emails + one type-avatar). Run the private beta cohort for proof and testimonials. The first dollar is possible here.

Phase 3 — The Proof Event18 Aug – 30 Sep (~6 wks)

Prove the backbone and the funnel. The re-mapped Teams kit to the first warm caring-sector org, Full Pattern and Full Pattern + AI sales off organic and Pinterest, order bumps. Aim at about 1,000 dollars a month. AAVATAI launches clean on the proven backbone by end September.

Phase 4 — In-Person Sprint to the Visa Wall1 Oct – 31 Dec

Front-load everything that needs the team together. Finish the avatar gallery for more types, deepen the lenses, re-map and publish the books, build the consented dataset, batch the content bank, run the in-person team workshop, and lock a solid remote operating rhythm before Aziza and Zara relocate.

Phase 5 — Distributed & the 2027 RoadmapJan 2027 onward

Run remote. The hosted AAVATme companion subscription, the couples and team modes, our own norms, AAVATtwin (the avatar face of you), and the "Sign in with your Self" identity layer.

6The work to be done, task by task

Owners: NIC Nicola CC Claude Code (also our legal research + drafting) ZAR Zara AZ Aziza. Estimates are working effort, not elapsed time. Status: done to do gated later.

A. Science & sign-off (the master gate)

Task	Owner	Effort	Status
A1. Psychology sign-off: the six-HEXACO model, the six lenses, the De Bono-free thinking lens, the tone	NIC	3-5 days	gate
A2. Lock the six type names (pick Option A or B) and the epithets	NIC	1 day	gate
A3. Assemble the pilot instrument from public-domain IPIP (30-item doorway + ~100-120 full)	CC NIC	2-3 days	to do
A4. Recruit 50-150 pilot respondents from the HF audience and network	NIC AZ	3-5 days	to do
A5. Run the pilot including the two-week retest window (the long pole)	NIC	2-3 wks elapsed	to do
A6. Analyse: internal consistency (alpha ≥0.70/factor), retest (r ≥0.70), lead-type stability, felt accuracy + willingness-to-pay vs the single-type report	CC NIC	2-3 days	to do
A7. AI-disclosure + "for self-understanding, not diagnosis or hiring" standing language	CC NIC	1 day	to do

B. Legal & IP

Task	Owner	Effort	Status
B1. Trademark clearance + filing: the name + the chosen six type names + the lens and mode names, across US, UK/EU, AU	CC NIC	2-4 days	gate
B2. Strip De Bono / Six Thinking Hats / the coloured-hats visual; confirm our own mode names everywhere	CC	1 day	to do
B3. Confirm the exact public-domain IPIP HEXACO item set	NIC CC	2-3 days	to do
B4. The co-venture MOU: three-way split, IP licensed not assigned, cost recovery, decisions, exit (Claude drafts, the three agree and sign)	CC NIC	1-2 days	gate
B5. Consent copy, deletion on request, the AAVATtype-to-AAVATAI data wall, GDPR/UK/AU; claims wording drafted	CC	2-3 days	to do

C. The backbone & funnel build (the migration)

Task	Owner	Effort	Status
C1. Six-HEXACO scoring engine: percentile bands vs IPIP norms, headline type + shade, the balanced-navigator edge case	CC	3-4 days	to do
C2. The 30-item IPIP doorway quiz (5/factor, reverse-keyed) wired to the engine	CC	2-3 days	to do
C3. The profile genome schema (scores + bands, lens scores, type + shade, consent block, versioned, dataset-ready)	CC	2-3 days	to do
C4. Free result page: type + shade + six factor bars + shareable signature card + the next step	CC	3-4 days	to do
C5. The Living Signature renderer (Layer 0 core free; Layers 1-4 paid), deterministic and generative	CC	1-2 wks	to do
C6. The full instrument (~100-120 items: 60 IPIP trait spine + values/SDT/reg-focus + thinking + connection + story)	CC	4-5 days	gated by A1
C7. Your Full Pattern report (HTML to PDF, six lenses, measured/interpreted labels, confidence bands)	CC	~1 wk	gated by A1
C8. AAVATme Mode 1 self-file generator (profile to "About Me" manual + paste-in custom-instructions block)	CC	3-4 days	to do
C9. Three-tier checkout (19/29/49) + order bump + guarantee; Stripe wiring	CC	3-4 days	needs Stripe
C10. Email infrastructure: Resend (transactional) + Brevo (broadcast), type-tagged; rewrite the day-sequence for six types	CC	3-4 days	needs accts
C11. Re-map the Teams Kit from eight patterns to six types (team lens, friction/power pairs, blind spots)	CC	3-4 days	to do
C12. Re-map the books (EPUB + journals) and the marketing content to six types	CC	3-5 days	to do
C13. Analytics dashboard: quiz starts, opt-in %, per-type split, conversion, bump take, share rate, revenue	CC	2-3 days	to do
C14. End-to-end QA as every type; scoring, tagging, delivery, payment, email and the data wall all fire	CC +crew	2-3 days	to do
C0. Set up Stripe + Resend + Brevo accounts (unblocks C9 and C10)	NIC	1 day	gate

D. The avatar production line (the gate-free AAVATAI proof)

Task	Owner	Effort	Status
D1. Casting brief for the lead type-avatar (Vera, the Emotionality or Agreeableness type)	CC	1 day	to do
D2. Build the lead avatar in ComfyUI (generate set + LoRA-lock), then share the ComfyUI config so Nicola can emulate it	ZAR builds, NIC replicates	3-5 days	to do
D2b. Stand up Nicola's local avatar generation to match Zara's config; free models on her MacBook M5 + SSD (zero-cost avatar assets)	NIC	1-2 days	to do
D2c. Compare Draw Things vs the ComfyUI setup for Nicola's local generation and pick the tool (Draw Things stays a live option, just not yet evaluated against ComfyUI)	NIC ZAR	1 day	to do
D3. Hero + about 12 scene stills	ZAR NIC	3-5 days	to do
D4. The first video batch from the stills	ZAR (ComfyUI)	~1 wk	to do
D5. Card art for the other five types (placeholder until their LoRAs)	CC ZAR	2-3 days	to do
D6. The coded-signature to avatar-DNA translation (first pass)	CC ZAR	~1 wk	later
D7. Document the AAVATAI Signature Build playbook + the AI-disclosure overlay standard	CC	1 day	to do

E. Marketing & content (organic only)

Task	Owner	Effort	Status
E1. Re-skin the 90-day content calendar to six types + the new ladder	CC	1-2 days	to do
E2. The auto signature share-card generator ("I'm Radiant. What avatar are you?")	CC	2-3 days	to do
E3. The no-gate "Pattern in Crisis" micro-quiz	CC	2 days	to do
E4. Grab @aavattype and @aavattwin on IG, TikTok, X, YouTube	NIC +crew	1 day	to do
E5. 301-redirect the typo domains; confirm auto-renew on all four	CC NIC	0.5 day	to do
E6. Pinterest: six signature-card pins + a "which avatar are you" board	AZ	1-2 days	to do
E7. Batch-produce the launch content (reels, carousels) while the team is together	AZ ZAR	ongoing	to do
E8. Add @brain.nourishmentt as a hooklab research account; voice-pass every caption before posting	CC NIC	ongoing	to do

F. The Teams keystone & the first org

Task	Owner	Effort	Status
F1. Re-map the Teams kit to six types (see C11)	CC	see C11	to do
F2. The Stripe or invoice link for $397 / $497	NIC	0.5 day	to do
F3. Name three warm caring-sector contacts; pick the Tier 1 first conversation	NIC	1 day	to do
F4. Send the approved outreach to the first org (post sign-off)	crew	ongoing	post sign-off
F5. Deliver the first Teams session (using /team/guide)	crew	90 min	proof event

G. Proof & launch

Task	Owner	Effort	Status
G1. The private beta cohort + the testimonial-capture flow	crew CC	~2 wks	to do
G2. The AAVATAI pre-launch page live before "powered by AAVATAI" appears anywhere	CC NIC	2-3 days	to do
G3. Soft launch the minimum sellable funnel	all	milestone	on sign-off
G4. Watch the gates: 40%+ opt-in, conversion, bump take, per-type split	all	ongoing	proof event

7Effort summary & the real constraint

The build is not the constraint

The build work (Workstream C plus the writing in A, B, E) totals roughly 6 to 8 focused weeks of effort, but it parallelises and most of it is not gated. The funnel is buildable in 3 to 4 weeks of wall-clock, and Nicola can start the moment the concept is agreed.

Nicola is NOT the bottleneck

She can move on the sign-off, the build, the accounts and her own avatar setup immediately. The real constraint is three-way agreement between Nicola, Aziza and Zara on the full concept, and right now the team can only meet on weekends, so concept decisions move at the pace of the weekend syncs. Lock the concept at the next sync and the build proceeds straight away.

The one unavoidable elapsed-time item is the two-week retest pilot on the science side. It cannot be compressed, so kick it off as soon as the instrument is agreed. Earliest honest soft launch: early-to-mid August 2026. Proof event to end September. The team-in-Australia window (to 31 December) is the hard deadline for all avatar production.

8Risks & guardrails

The sign-off is the single point of failure. Everything public waits on it.
The build is a migration, not a fresh start. The funnel that exists is the old eight-pattern model; do not market it as the new product.
The science is the moat and a real gate. Ship the pilot first; scores with bands; label measured versus interpreted; carry the non-clinical, non-hiring line with pride.
Trademark and IP: clear the name, the six type names and the lens and mode names across US, UK/EU, AU. Strip De Bono; do not embed VIA, MBTI, Enneagram or Gallup content.
The data wall is non-negotiable: two separate opt-ins, both off by default, deletion on request, no training on identifiable data. Mishandling it kills both brands.
The visa wall is a hard date. All avatar production needing the team together finishes before end December.
Do not over-build. Card art for five types, one locked avatar, the core lenses and the Teams kit is enough to prove it. Defer the deeper lenses, the hosted companion and AAVATtwin.
Organic-only discipline: no cold paid under 50 dollars until LTV is at least 3 times CAC. Co-venture MOU in writing before money moves.

➞This week's next actions

The team (Nicola, Aziza, Zara): get the full concept agreed at the next weekend sync, the model, the six-name lock and the scope. This is the master gate; team meeting time is what paces it.
Nicola (can do now): the psychology sign-off; set up Stripe, Resend and Brevo; the three-tier pricing + order bump.
Claude (legal research + drafting): run the trademark clearance searches and draft the co-venture MOU and the claims wording.
Nicola + Aziza: line up the 50-150 pilot respondents so the two-week retest can start as early as possible.
Zara: build the lead avatar in ComfyUI and share the ComfyUI config so Nicola can emulate it on her own M5 setup with free local models.
Claude, gate-free now: assemble the pilot instrument; build the six-HEXACO engine, the 30-item quiz, the genome schema and the free signature; the AAVATme self-file generator; re-map the Teams kit, books and emails; build the share-card generator and the micro-quiz; pre-fill the @aavattype handles; 301-redirect the typo domains.

📚The full document set

The detail docs this plan sits over. Same team password.

Full Pattern Product Spec — the six-HEXACO engine, the six lenses, the questions, the report outputs.
AAVATme Spec — the AI that knows you (the portable self-file + the hosted companion).
Pricing Research — the 2026 study behind the 19 / 29 / 49 ladder.
Holistic Personality Method — the science, the six lenses, the validity guardrails.
AAVATtype Strategy — the brand house and the model summary.
Holistic Profile: Method and Science — how the quiz tests and delivers the full profile, with the peer-reviewed evidence base.
Build Task Plan and Workflow — the ordered, dependency-aware build.